We are pleased to have another community contributor to the site. Ms. Amy is the author of The Belle of Beechmont (a site you must check out)! She wants to make us aware of a very important ‘holiday’ week that starts today:
Happy Louisville Craft Beer Week! We’re celebrating with a little Louisville beer history.
Before Bluegrass Brewing Company, The New Albanian Brewing Company and other local breweries, beer drinkers in Louisville enjoyed Oertel’s 92, Fehr’s Beer and Falls City Beer. Oertel’s and Fehr closed for good in the 1960s, but Falls City is enjoying a comeback right now.
Here’s a look back at old school Louisville beer, from the 1930s-60s.
Oertel’s 92 billboard, 1940:
A grocery store employee next to an Oertel’s 92 display, 1950. Fun fact: according to the sign in the photo, a six-pack was only 60 cents:
A woman stocking up on Oertel’s, 1949:
Plastic rotating lamp, 1952:
Man in front of Fehr’s display with Fehr’s Beer, 1959:
Frank Fehr Brewing Company truck, 1953:
Frank Fehr Brewing Company bottling line, 1963:
A billboard for Fehr’s Beer, 1955:
A Falls City Beer poster wishes you good luck, 1944:
A Yellow Cab driver displays an ad for Falls City Hi-Bru Beer:
A World War II-era poster for Falls City Beer, 1943:
Falls City Beer sign above the State Liquor Store, 1948:
Well now doesn’t this post make you just a little thirsty? We want to thank the Belle of Beechmont for bringing this visual celebration of beer to our attention. Look for a list of links to her site and others in the near future. If you know of a site that focuses on Louisville history, let us know–we may add it to our Links Page (as soon as we get it posted).