We are pleased to have another community contributor to the site.  Ms. Amy is the author of The Belle of Beechmont (a site you must check out)!  She wants to make us aware of a very important ‘holiday’ week that starts today:

Happy Louisville Craft Beer Week! We’re celebrating with a little Louisville beer history.

Before Bluegrass Brewing Company, The New Albanian Brewing Company and other local breweries, beer drinkers in Louisville enjoyed Oertel’s 92, Fehr’s Beer  and Falls City Beer. Oertel’s and Fehr closed for good in the 1960s, but Falls City is enjoying a comeback right now.

Here’s a look back at old school Louisville beer, from the 1930s-60s.

Oertel’s 92 billboard, 1940:
#1

ULPA R 05346.02, Royal Photo Company Collection, 1982.03, Photographic Archives, University of Louisville, Louisville, Kentucky. http://digital.library.louisville.edu/cdm/singleitem/collection/royal/id/3304/rec/3

A grocery store employee next to an Oertel’s 92 display, 1950. Fun fact: according to the sign in the photo, a six-pack was only 60 cents:
ULPA R 12018, Royal Photo Company Collection, 1982.03, Photographic Archives, University of Louisville, Louisville, Kentucky. http://digital.library.louisville.edu/cdm/compoundobject/collection/royal/id/6447/rec/44

ULPA R 12018, Royal Photo Company Collection, 1982.03, Photographic Archives, University of Louisville, Louisville, Kentucky. http://digital.library.louisville.edu/cdm/compoundobject/collection/royal/id/6447/rec/44

A woman stocking up on Oertel’s, 1949:
ULPA R 11482.00, Royal Photo Company Collection, 1982.03, Photographic Archives, University of Louisville, Louisville, Kentucky. http://digital.library.louisville.edu/cdm/singleitem/collection/royal/id/7229/rec/57

ULPA R 11482.00, Royal Photo Company Collection, 1982.03, Photographic Archives, University of Louisville, Louisville, Kentucky. http://digital.library.louisville.edu/cdm/singleitem/collection/royal/id/7229/rec/57

Plastic rotating lamp, 1952:
ULPA R 13620, Royal Photo Company Collection, 1982.03, Photographic Archives, University of Louisville, Louisville, Kentucky. http://digital.library.louisville.edu/cdm/singleitem/collection/royal/id/8824/rec/137

ULPA R 13620, Royal Photo Company Collection, 1982.03, Photographic Archives, University of Louisville, Louisville, Kentucky. http://digital.library.louisville.edu/cdm/singleitem/collection/royal/id/8824/rec/137

Man in front of Fehr’s display with Fehr’s Beer, 1959:
ULPA R 16971, Royal Photo Company Collection, 1982.03, Photographic Archives, University of Louisville, Louisville, Kentucky. http://digital.library.louisville.edu/cdm/compoundobject/collection/royal/id/10588/rec/4

ULPA R 16971, Royal Photo Company Collection, 1982.03, Photographic Archives, University of Louisville, Louisville, Kentucky. http://digital.library.louisville.edu/cdm/compoundobject/collection/royal/id/10588/rec/4

Frank Fehr Brewing Company truck, 1953:
ULPA R 14141, Royal Photo Company Collection, 1982.03, Photographic Archives, University of Louisville, Louisville, Kentucky. http://digital.library.louisville.edu/cdm/singleitem/collection/royal/id/9024/rec/2

ULPA R 14141, Royal Photo Company Collection, 1982.03, Photographic Archives, University of Louisville, Louisville, Kentucky. http://digital.library.louisville.edu/cdm/singleitem/collection/royal/id/9024/rec/2

Frank Fehr Brewing Company bottling line, 1963:
ULPA R 18256, Royal Photo Company Collection, 1982.03, Photographic Archives, University of Louisville, Louisville, Kentucky. http://digital.library.louisville.edu/cdm/compoundobject/collection/royal/id/12518/rec/3

ULPA R 18256, Royal Photo Company Collection, 1982.03, Photographic Archives, University of Louisville, Louisville, Kentucky. http://digital.library.louisville.edu/cdm/compoundobject/collection/royal/id/12518/rec/3

A billboard for Fehr’s Beer, 1955:
ULPA R 14955, Royal Photo Company Collection, 1982.03, Photographic Archives, University of Louisville, Louisville, Kentucky. http://digital.library.louisville.edu/cdm/singleitem/collection/royal/id/11156/rec/5

ULPA R 14955, Royal Photo Company Collection, 1982.03, Photographic Archives, University of Louisville, Louisville, Kentucky. http://digital.library.louisville.edu/cdm/singleitem/collection/royal/id/11156/rec/5

A Falls City Beer poster wishes you good luck, 1944:
ULPA R 08337.01, Royal Photo Company Collection, 1982.03, Photographic Archives, University of Louisville, Louisville, Kentucky. http://digital.library.louisville.edu/cdm/singleitem/collection/royal/id/3078/rec/1

ULPA R 08337.01, Royal Photo Company Collection, 1982.03, Photographic Archives, University of Louisville, Louisville, Kentucky. http://digital.library.louisville.edu/cdm/singleitem/collection/royal/id/3078/rec/1

A Yellow Cab driver displays an ad for Falls City Hi-Bru Beer:
ULPA P_01351, R. G. Potter Collection, Photographic Archives, University of Louisville, Louisville, Kentucky. http://digital.library.louisville.edu/cdm/singleitem/collection/potter/id/450/rec/14

ULPA P_01351, R. G. Potter Collection, Photographic Archives, University of Louisville, Louisville, Kentucky. http://digital.library.louisville.edu/cdm/singleitem/collection/potter/id/450/rec/14

A World War II-era poster for Falls City Beer, 1943:

 

ULPA R 07751, Royal Photo Company Collection, 1982.03, Photographic Archives, University of Louisville, Louisville, Kentucky. http://digital.library.louisville.edu/cdm/singleitem/collection/royal/id/4001/rec/17

ULPA R 07751, Royal Photo Company Collection, 1982.03, Photographic Archives, University of Louisville, Louisville, Kentucky. http://digital.library.louisville.edu/cdm/singleitem/collection/royal/id/4001/rec/17

Falls City Beer sign above the State Liquor Store, 1948:
ULPA R 10335, Royal Photo Company Collection, 1982.03, Photographic Archives, University of Louisville, Louisville, Kentucky. http://digital.library.louisville.edu/cdm/singleitem/collection/royal/id/5626/rec/57

ULPA R 10335, Royal Photo Company Collection, 1982.03, Photographic Archives, University of Louisville, Louisville, Kentucky. http://digital.library.louisville.edu/cdm/singleitem/collection/royal/id/5626/rec/57

Well now doesn’t this post make you just a little thirsty?  We want to thank the Belle of Beechmont for bringing this visual celebration of beer to our attention. Look for a list of links to her site and others in the near future.  If you know of a site that focuses on Louisville history, let us know–we may add it to our Links Page (as soon as we get it posted).

 

 

 

 

 

 

 

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One Response to Beer Me!

  1. […] I’m pretty famous in the blogosphere now. Okay, not really. But I did contribute a post about Louisville’s beer history (in honor of Louisville Craft Beer Week) to 502louisville.com, a blog run by the awesome people at […]

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